The non-ionic nature of Encotech P products ensure they are highly compatible with other chemical ingredients, additives and preservatives used in water based paints. Surface-treated Encotech P products enhance the dispersibility of powder in cold water allowing lump free solutions. The products also provide pseudo-plastic rheology and excellent water retention properties which improve the processability, brushability and pigment stability. Paints containing Encotech P products have an excellent leveling effect, at a lower cost than those containing Carboxymethyl Cellulose or Hydroxyethyl Cellulose.